INTERNATIONAL CAMPAIGN AGAINST MICROBEADS IN COSMETICS

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Procter & Gamble removes microbeads from Crest toothpaste

The American dental hygienist Trish Walraven noticed blue specks of polyethylene of Crest toothpaste in the gums of her patients. She wrote a blog arguing that having bits of plastic in your mouth may be a real problem.

Recently, the manufacturer made the following statement to ABC15 TV station:

“While the ingredient in question is completely safe, approved for use in foods by the FDA, and part of an enjoyable brushing experience for millions of consumers with no issues, we understand there is a growing preference for us to remove this ingredient. So we will.

We currently have products without microbeads for those who would prefer them. We have begun removing microbeads from the rest of our toothpastes, and the majority of our product volume will be microbead-free within six months. We will complete our removal process by march of 2016.”

The Beat The Microbead-coalition congratulates P&G with this decision.

 

UpGyres launches new website.

UpGyres launches new website.

A great video about the problem of microbeads.

A great video about the problem of microbeads.